What is Entrupy?

Entrupy is a technology company that specializes in authentication solutions for luxury goods. Their primary product is a handheld device and corresponding software that uses artificial intelligence (AI) and computer vision to verify the authenticity of luxury items, such as handbags, shoes, and watches.


The Entrupy device utilizes a microscopic lens and advanced algorithms to capture high-resolution images of various materials, patterns, and features on an item. These images are then analyzed by the AI software, which compares them to a vast database of authentic items to determine if the product is genuine or counterfeit. The device provides real-time results, usually within seconds, indicating the authenticity of the item being examined.


Entrupy's technology has been developed and refined through extensive research and training using a wide range of authentic and counterfeit products. The company claims to have a high level of accuracy in detecting counterfeit goods, with reported accuracy rates of over 99%.


By offering a portable and efficient solution for authentication, Entrupy aims to assist businesses, including retailers, resellers, and consumers, in verifying the legitimacy of luxury items. This technology helps combat the growing problem of counterfeit goods in the market and provides a reliable tool for buyers and sellers to make informed decisions.